Intelliware Marketing Automation with ActiveCampaign
This is a marketing automation software that is used to create effective email campaigns. Some of the emails automated include; newsletters, abandoned cart emails, target market emails, customer service emails. This software uses data that has been researched and analyzed to section customers and deliver successful campaigns.
Some of the advantages of using this software include;
- The software updates and changes thus the right people receive the right message.
- Saves on administrative tasks such as no manual programming of emails.
- Divide customers according to information from other tools and databases.
Upgrade electronic direct mail by segmenting list according to demographics, psychographic, behavioral, and geographic. This leads to personalized interaction with customers and appropriated delivery of content to the right customer.
Reasons as to why this software stands out from the others are because;
- Incorporation – active campaign combines with over 150 different apps such as word press, Shopify, Zapier, etc.
- Pliability – tools available with the active campaign are flexible and can be custom-built to make sure the campaigns meet the business requirements.
- Tracking – this software allows site tracking hence one can track the customer behavior on their site.
- CRM (Customer Relationship Management) – The software can track leads and categorize them according to data received.
The cost of marketing software is based on some factors;
- Features – there exist several features in this software hence the more features one needs in the software the higher the price. Some of the features include; event and site tracking, automation, spilt, and attribution action.
- List size- the bigger the size of your subscribers the more expensive the automation software.
- Payment method – the payment method that one chooses decides whether you are eligible for a discount or not.
A company should use a marketing agency that’s well conversant to be able to provide a roadmap oh how to go about the automation.