Is Marketing on Bing the Next Big Thing?
Bing boasts of a 7% share of the worldwide search engine market (this is equivalent to 162 million website searchers). Mostly used by companies in the travel, shopping, and health sections. Focusing on a single search engine for advertising is an incomplete strategy while incorporating Bing along other SEM (Search Engine Marketing) is a much better strategy. Bing Ads works similarly to Google Adwords that is the use of keywords.
When a company uses Bing ads, it is using both Bing and yahoo search engines for advertising. Though Bing SEM is less cheap than GoogleAdwords, there is less competition hence a better ROI (Return On Investment). Some of the major results of using Bing Ads include;
- More traffic to the website leading to more sales.
- Better understanding and segmentation of the market.
Creativity along with Bing’s guidelines