Bing Advertising

Is Marketing on Bing the Next Big Thing?

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  • Industry
  • Technology
  • eComm
  • Trade/Construction
  • Fashion
  • Professional Services
  • Consumer Products
  • Agency
  • Other
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  • Number of Employees
  • Self employed
  • 1 - 10
  • 11 - 50
  • 51 - 200
  • 200 - 500
  • 500+
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  • Company age
  • Under 2 years
  • 2 - 5 years
  • 5 - 10 years
  • 10+ years
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Bing boasts of a 7% share of the worldwide search engine market (this is equivalent to 162 million website searchers). Mostly used by companies in the travel, shopping, and health sections. Focusing on a single search engine for advertising is an incomplete strategy while incorporating Bing along other SEM (Search Engine Marketing) is a much better strategy. Bing Ads works similarly to Google Adwords that is the use of keywords.

When a company uses Bing ads, it is using both Bing and yahoo search engines for advertising. Though Bing SEM is less cheap than GoogleAdwords, there is less competition hence a better ROI (Return On Investment). Some of the major results of using Bing Ads include;

  • More traffic to the website leading to more sales.
  • Better understanding and segmentation of the market.

Creativity along with Bing’s guidelines