This is where an ad is shown again to the client who showed prior interest to the product once they revisit the site. The main aim is for the ad to stay on top of the mind of the individual until they purchase it. Enticing offers are brought forward to attract these individuals to make a purchase and eventually make them clients. Using these reminders creates reminders about the company and eventually build trust in your product or service. Through remarketing, creativity is used but there should be a balance between aggressiveness and subtleness so as not to be overbearing boring ads. Codes are added to the browser cookies to add visitors to the remarketed list.
The average rate of customer conversion of e-commerce sites is at 2.95% but this rate can go up if a company decides to use GDN (Google Display Network). The GDN makes to 90% of the internet users and this is where a company needs to tap into rather than the 2.95%.