Is LinkedIn Advertising For You?
Regarding LinkedIn research, on average a user consumes more than 10 contents before deciding to purchase a product or service. Unlike Facebook and Instagram which are more playful, LinkedIn is for professional networking. To build your brand on LinkedIn, your company’s landing pages need to be well developed and be SEO (Search Engine Optimization) friendly and the company’s brand well crafted. Companies such as Business to Business (B2B) use LinkedIn to look for content they require hence can look up to your company for counsel.
Linkedin advertising utilizes sponsored email, sponsored content, and paid ads. Paid ads through LinkedIn ad manager uses two methods;
Target advertising – this is where LinkedIn and image ads are to target a specific group of individuals to create revenue.
Sponsored Content – The firm’s content is elevated to boost confidence in the firm’s brand and strategically place the firm ahead of its competitors.
A company can decide to do its LinkedIn advertising through the LinkedIn campaign manager portal which is a self-servicing platform to control its budget, marketing time frame, and customer. The cost of using LinkedIn advertising is dependent on the target market and competition. Some of the types of costs that LinkedIn advertising charges include;
- Cost per Click (CPC)- This is where a company is charged a price for every click it receives.
- Cost per Mile (CPM) – A company is charged a certain amount for every 1000 people that click on your ad.
Leads in LinkedIn advertising are more certified as the individuals have thoroughly done their research hence these leads are better placed to become long-term elite customers.