This is where a firm pays for a click that they want from the client that is searching for the firm’s product or service. Regarding statistics (2019) 64.9% of individuals clicked on ads sponsored by Google while shopping online. Clicks that are on Google ads are 600 times higher than those of a Facebook ad.SEM (Search engine marketing) agencies are what can assist a firm in this type of advertising. There exist various ways of paying for advertisement in SEM such as CPM (Cost per 1000 impressions), CPV (Cost per view). Some of the perks associated with engaging with an SEM agency on PPC advertising include;
- Traffic boost on your website.
- Creating awareness for your brand
- Converting of the clicks into clients and eventually revenue.