An eCommerce SEO Strategy your Customers Will Buy
A company’s e-commerce is nothing without a customized and focused SEO (Search Engine Optimization) as a backup. Some of the steps involved in creating an SEO e-commerce strategy include;
- Research – conduct keyword and competitor research to identify the gaps and identify ways to fill them up. When a company earmarks wrong phrases as keywords this leads to low-traffic and no conversions occur at all on the site. A company should be able to optimize all its pages appropriately to get sales.
- Current problem identification – thoroughly carry out all the necessary checks on your site such as observe site speed and performance, site errors. And have a plan of action to correct these issues. A site with a simple landing page is one of the SEO e-commerce best applications.
- On page boost –this refers to HTML source code and content of a page that can be optimized to earn more relevant traffic leading to higher ranks.
A study conducted by Ignite visibility, in 2015 Australia’s online population was 16.6 million and out of which 12.6 million made online purchases this year. Search engine results page (SERP) from google gets a 20.5% clicks – through rate but this number drops to13.32% clicks hence the need for an e-commerce SEO that is well carried out by individuals who are dedicated and experts.