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The world of social media is one that is full of potential and when explored in the right manner with the right tools and experts, a company’s ROI can increase tremendously. Some of the benefits of social media marketing are that it is cost-effective while at the same time results are easily measured from the people engaging in your product to those who are converting.
Because the social media world is ever-evolving, a company should be able to also change their social media marketing strategies accordingly to fit into the change. Not all social media platforms will be viable to every business, the objectives, goals (both long and short term) need to be well outlined and thoroughly researched before choosing the media platform to engage within marketing.
Several companies have used this social media marketing and achieved great success. This includes; Winery Lane engaged Intelliware to manage their social media accounts which led to a 970% growth in Facebook sales, 64% in visitors visit the site and 145% increase in sales